The role of marketing strategies in the performance of telecommunication companies: a comparative study of tnm and airtel in malawi. Diversified multichannel marketing as sweet as an orange in britain, orange telecomm followed through with its own content strategy by giving users a whole range of experiences through a diverse mix of content. The role of marketing strategies in the performance of telecommunication companies: a comparative study of tnm and airtel in malawi thesis (pdf available) april 2013 with 3,452 reads.
Role of marketing strategies in telecommunication companies i am a student of a marketing school this essay is an assignment which i did for my foundation level businesses that succeed do so by creating and keeping customers they do this by providing better value for the customer than the competition. The impact of marketing in telecommunication in nigeria in this work effective strategies for marketing telecommunication service ( a case of study of nitel plc operations in enugu state), was able to find out the following things as a result of responses to the question contained in the questionnaires as to the proper role of the.
Relationship marketing and customer loyalty in mobile telecommunication industry in nairobi, kenya by annie wanjiku kibeh research project submitted in partial fulfilment. We help telecom companies and business units on critical strategic issues, ranging from which markets to target to which capabilities will yield a sustainable competitive advantage global and regional telecom players face an increasing number of critical challenges, from traffic monetization to capital and labor productivity in mature markets to intensified competition in developing and emerging markets.
Telecommunication companies market their products and services to consumers, business customers and other service providers marketing techniques vary for each sector the aim of telecommunication marketing is to generate the highest level of revenue from your network and strengthen customer loyalty. Sales and channel-management strategies including micro markets in addition, our work in the consumer space gives us insight on new media marketing innovations to target the digital consumer people mckinsey's telecom marketing and sales group includes 120 partners and associate principals around the globe.
Wholesale marketing is an important part of your program you can offer service providers, such as other telecommunication companies, online video publishers and content providers, access to your networks to carry their traffic. The role of a marketing department the marketing department plays a vital role in promoting the business and mission of an organization it serves as the face of your company, coordinating and producing all materials representing the business.
Determine the role of marketing strategies in the performance of telecommunication companies using a comparative study of tnm and airtel tnm was the first to start its operations in malawi airtel came four years later but it managed to overtake tnm within a few years. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead.