The mcdonaldization thesis in its cultural version is a comparatively recent idea about the worldwide homogenization of cultures due to globalization.
'the mcdonaldization of society' by george ritzer according to ritzer, the mcdonaldization of society has standardized the consumer experience 1998, pg 37) but does not consider his own contribution to this phenomenon in writing the mcdonaldization thesis many argue that his books have made social theory more palatable for students. We have to write about the mcdonaldization and following point has to be considered 1) a little bit about what is it, where came from(intro) 2) 3 advantages and 3. The issue addressed here is whether the spread of rationalization, or what i have termed `mcdonaldization', is inexorable that issue is examined spatially and temporally spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the united states.
Video: george ritzer and the mcdonaldization of society: definition and principles george ritzer authored 'the mcdonaldization of society' in 1993, and it remains one of the bestselling sociology books of all time.
The mcdonaldization thesis - george ritzer wmst6903 seminar on the mcdonaldization thesis of george ritzer, which is concerned with whether or not the spread of rationalization, or what he terms 'mcdonaldization' is inexorable.
The mcdonaldization thesis is a recently conceived interpretation of contemporary society that deserves more consideration from tourism researchers it offers an innovative but ultimately incomplete interpretation of production and consumption on board supersized cruiseships. Mcdonaldization is a concept developed by american sociologist george ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century the basic idea is that these elements have been adapted based on the.