Despite the huge potential of india’s soft power, it has not been optimally used thus far prime minister narendra modi, through his high visilibity and extensive foreign travels, has made soft power and outreach to the diaspora key components of his foreign policy initiative however, as tridivesh singh maini , senior research associate, the jindal school of international affairs, argues in.
Religion is an important component of the soft power countries use in their foreign policy yet, no indian government has given islam adequate prominence, especially in its interactions with south-east asia, where the majority of people are muslim.
'soft power' is about getting what india wants but through attraction, and not by military coercion, for the fact that we have been significantly different from other countries since time immemorial - makes it apt for india to project itself as soft power.
India’s soft power has now been on display for at least a couple of decades: indian philosophy has captivated western minds since the 1960s bollywood’s prodigious celluloid fare has long. The globe-trotting prime minister has made a strength of indian soft power [government website] india’s latest globetrotting prime minister, narendra modi, visited just under 20 countries in his first year in office, for which he drew severe criticism at home.
As the world’s largest democracy that is also home to the world’s largest number of impoverished people, india is variously described as a model soft power or a country that makes remarkably.
'incredible india' is easier said than done it's time the modi government took concrete steps to harness and exploit our rich heritage.