Blue nile, inc on tuesday said that scott devitt has informed the company that he will not be joining blue nile as chief financial officer, as previously announced by the seattle-based internet jewelry retailer on june 29. Case study - blue nile, inc zequn fan (ford) executive summary google is a well-known technology giant in the it industry motorola is a well-known manufacturer of mobile devices blue nile, inc is the largest online jewelry, mainly diamond, retailer around the world.
How blue nile inc is changing the jewelry industry 1 - how blue nile inc is changing the jewelry industry introduction using the classification of ec (section1 2, chapter 1), what can you say about blue nile ec is a different approach to online purchasing. Blue nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events our brand promise we're reimagining the jewelry experience because love deserves better.
How blue nile inc is changing the jewelry industry blue nile is a true e-commerce (ec) which in 1999 launches an online marketplace where sells certified diamonds and fine jewelry at lower than retails prices their products must be stored, shipped and physically delivered, therefore, one or more of the commerce processes (product, process, and delivery) takes place offline and they could be classified as a partial e-commerce. In 2015, blue nile reported net sales of us$473 million and net income of us$97 million blue nile promotes itself as a supplier of ethically sourced diamonds and endorses a zero-tolerance policy towards conflict diamonds. Blue nile is successful in disrupting the traditional jewelry industry by offering a new method of shopping however, they face competition in the online retail industry because there are existing major market share holders.
How blue nile inc is changing the jewelry industry certain museum blue nile is a true e-commerce (ec) which in 1999 launches an online marketplace where sells certified diamonds and fine jewelry at lower than retails prices.